brand audit

What I'm Reading: The Confidence Effect

I bought this book because confidence has always been one of the key components to the Gild mission. From day one, we knew we wanted to encourage confidence in women through creativity and community. And now, as we continue to make changes to our business, instilling confidence in women–especially those in the workplace–is always top of mind. It’s something I consistently struggle with, even as I work to help others feel like they can take on the world.