Case Study: Cintas WAVE 2021 – Effective Communication

Women Adding Value Everywhere (WAVE) was started 5 years ago as the Cintas women’s Professional Business Resource Group (PBRG). As the Cintas team was planning the WAVE event for 2021, they decided to take a virtual approach to still provide valuable programming during the COVID-19 pandemic. The event took place over a half day, and Gild Collective was invited to facilitate a keynote session to take place as a 1.5-hour virtual workshop.

Our focus for the session was on giving employees a thorough understanding of their personal and professional strengths as an integral first step to creating equitable pathways for communication in the workplace. From there, we underlined the key aspects of assertiveness to give participants the tools they needed to communicate assertively with the goal of creating consistent, confident communication for all.

The objectives for this session were:

  • Building skills to advocate for oneself and others through assertive communication techniques.  

  • Applying professional communication strategies for more effective remote communication

We worked together with the WAVE team at Cintas to develop scenarios and content that were specific to participant needs to give participants a chance to apply the tools in real-time.