Over the past several weeks our wonderful intern Taylor has been highlighting the new additions to our workshop project offerings on Instagram, but we thought it might be time for a formal introduction. Our four new projects were designed with a diverse set of customers in mind, and a diverse set of circumstances. Our goal for these products was straightforward: We wanted to create offerings that were relatively gender neutral, accessible for all levels of ability, and most importantly, usable and practical.
A women’s initiative can go by many names—a women’s group, a women’s network, a women’s employee resource group, affinity group, or a company-branded network name. While different names may mean slight variations in structure, they all have the goal of bringing together individuals (yes! both women and men) in an organization.
This amazing event was jam packed with women on both the agency and client side with a focus on digital media and marketing.