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negotiate

Know Your Worth: The Importance of Negotiating

Asking for a promotion, higher compensation or even partnership in an organization is a highly marketable skill. Yet it is a well-known fact that there is a huge gap in pay and representation between women and men in senior positions. There are a variety of factors that may contribute to this gap, but one potential answer is that women don't negotiate as hard, or as often, as men.

That’s not the whole story. The real question is: why don't women negotiate more?