We surveyed the roundtable participants across industries and roles within their companies to understand the challenges their women’s initiatives were facing, because we knew that breaking down these barriers was the best way to achieve success for each women’s initiative.
We’ve broken down three reasons why your company should invest in gender diversity in the organization. Think of it as different levels of investment with corresponding returns—the old “you get out what you put in” approach.
You reserve the room. You order the catering. You bring in the perfect speaker. You send the invites and track the responses.
You plan an event. And people don't show up.
If you are painfully nodding along, you are not alone. So many of our clients struggle with the challenge of simply getting people to show up for the events that they have spent time, money, and effort to plan. Of course, most people are respectful—they let you know they can no longer make it, they lament that their travel schedule puts them out of the office the day of the event, they promise to attend the next one. The interest and intention are there, which you know because you have asked the attendees what they want. So how can you get past the last-minute fire drills and get people to show up for your events and programs?