When Starbucks began their run to success in the early 1990s, it was clear the brand wasn’t simply about coffee and over the last year, we have seen many headlines highlighting their hits and misses in an effort to shift their culture. Such indications include their announcement of equal pay as well as their all-staff diversity and inclusion training. If Starbucks has taught us anything in the past year, it is that bringing awareness to unconscious bias and how it affects businesses is imperative.
Women at Nike were fed up with sexual harassment and gender discrimination. They decided to do something about it with data. That data changed the narrative of the company forever. Here is what we learned, and what you should learn, too.